Employment in tourism-related industries per 1,000 people in New Zealand

New Zealand: Employment in tourism-related industries per 1,000 people was 61.38 persons per 1,000 people in 2023. ▼ Falling

Latest (2023)
61.38 persons per 1,000 people
Change on year
up 48.0%
World rank
13th
of 78 countries
All-time high
78.35 persons per 1,000 people
in 2008
All-time low
41.48 persons per 1,000 people
in 2022
Years of data
16
2008–2023

Employment in tourism-related industries per 1,000 people in New Zealand, 2008–2023

0204060802008201520232008: 78.3 persons per 1,000 people2009: 77.5 persons per 1,000 people2010: 72.3 persons per 1,000 people2011: 69.6 persons per 1,000 people2012: 66.9 persons per 1,000 people2013: 65.3 persons per 1,000 people2014: 64.7 persons per 1,000 people2015: 70.1 persons per 1,000 people2016: 75.2 persons per 1,000 people2017: 73.2 persons per 1,000 people2018: 76.2 persons per 1,000 people2019: 74.3 persons per 1,000 people2020: 72.8 persons per 1,000 people2021: 47 persons per 1,000 people2022: 41.5 persons per 1,000 people2023: 61.4 persons per 1,000 people

Source: UN Tourism (2025); Population based on various sources (2024) – with minor processing by Our World in Data. Measured in persons per 1,000 people.

Analysis

The most recent figure for employment in tourism-related industries per 1,000 people in New Zealand is 61.38 persons per 1,000 people, measured in 2023.

Compared with earlier readings it is up 48.0% on the previous year and down 6.0% over ten years.

Over the whole period, employment in tourism-related industries per 1,000 people in New Zealand peaked at 78.35 persons per 1,000 people in 2008 and was at its lowest, 41.48 persons per 1,000 people, in 2022.

That places New Zealand 13th out of 78 countries with data for 2023, putting it in the top quarter.

The long-run direction has been consistently falling across the 16 years of available data.

Employment in tourism-related industries per 1,000 people in New Zealand, year by year

Annual values for Employment in tourism-related industries per 1,000 people in New Zealand, 2008 to 2023.
Year persons per 1,000 people Change
2008 78.35 persons per 1,000 people
2009 77.53 persons per 1,000 people -1.0%
2010 72.31 persons per 1,000 people -6.7%
2011 69.57 persons per 1,000 people -3.8%
2012 66.86 persons per 1,000 people -3.9%
2013 65.29 persons per 1,000 people -2.3%
2014 64.7 persons per 1,000 people -0.9%
2015 70.05 persons per 1,000 people +8.3%
2016 75.16 persons per 1,000 people +7.3%
2017 73.16 persons per 1,000 people -2.7%
2018 76.21 persons per 1,000 people +4.2%
2019 74.33 persons per 1,000 people -2.5%
2020 72.83 persons per 1,000 people -2.0%
2021 47.05 persons per 1,000 people -35.4%
2022 41.48 persons per 1,000 people -11.8%
2023 61.38 persons per 1,000 people +48.0%

New Zealand compared with similar countries

  • New Zealand's 61.38 persons per 1,000 people is above the median for high income countries, which is 39.29 persons per 1,000 people, 1.6× the median. (42 countries reporting)
  • New Zealand's 61.38 persons per 1,000 people is above the median for East Asia & Pacific, which is 54.09 persons per 1,000 people, 1.1× the median. (13 countries reporting)

Biggest year-on-year movements

Years where Employment in tourism-related industries per 1,000 people in New Zealand changed far more than this series normally does. A large move can be a real event or a change in how the figure was measured — the source note below says who published it.

YearChange FromTo
2023 +48.0% 41.48 persons per 1,000 people 61.38 persons per 1,000 people
2021 -35.4% 72.83 persons per 1,000 people 47.05 persons per 1,000 people

Averages by decade

DecadeAverage LowestHighest Years
2000s 77.94 persons per 1,000 people 77.53 persons per 1,000 people 78.35 persons per 1,000 people 2
2010s 70.76 persons per 1,000 people 64.7 persons per 1,000 people 76.21 persons per 1,000 people 10
2020s 55.68 persons per 1,000 people 41.48 persons per 1,000 people 72.83 persons per 1,000 people 4

Countries ranked near New Zealand

  1. 10 Seychelles 68.16 persons per 1,000 people compare
  2. 11 Fiji 68.07 persons per 1,000 people compare
  3. 12 Portugal 62.43 persons per 1,000 people compare
  4. 14 Luxembourg 59.81 persons per 1,000 people compare
  5. 15 Spain 57.64 persons per 1,000 people compare
  6. 16 United Kingdom of Great Britain and Northern Ireland 56.15 persons per 1,000 people compare

See the full ranking of 78 places →

More work & labour data for New Zealand

All data for New Zealand →

Frequently asked questions

What is employment in tourism-related industries per 1,000 people in New Zealand?
Employment in tourism-related industries per 1,000 people in New Zealand was 61.38 persons per 1,000 people in 2023, according to UN Tourism (2025); Population based on various sources (2024) – with minor processing by Our World in Data.
What is the highest employment in tourism-related industries per 1,000 people recorded in New Zealand?
The highest recorded value was 78.35 persons per 1,000 people in 2008.
What is the lowest employment in tourism-related industries per 1,000 people recorded in New Zealand?
The lowest recorded value was 41.48 persons per 1,000 people in 2022.
How does New Zealand rank for employment in tourism-related industries per 1,000 people?
New Zealand ranks 13th out of 78 countries with data for 2023.
Is employment in tourism-related industries per 1,000 people rising or falling in New Zealand?
Over the last ten years it is down 6.0%. The long-run trend across the full record is falling.
Where does this New Zealand data come from?
The figures come from UN Tourism (2025); Population based on various sources (2024) – with minor processing by Our World in Data, published as part of Employment in tourism-related industries per 1,000 people. Statizoid updates them automatically from the source API.

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Employment in tourism-related industries per 1,000 people in New Zealand. Statizoid, drawing on UN Tourism (2025); Population based on various sources (2024) – with minor processing by Our World in Data. Retrieved 17 September 2026, from https://labour.statizoid.com/stat/number-of-individuals-employed-in-tourism-related-industries-per-1000-people/new-zealand/

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About this data

Indicator
Employment in tourism-related industries per 1,000 people
Unit
persons per 1,000 people
Source
UN Tourism (2025); Population based on various sources (2024) – with minor processing by Our World in Data
Licence
CC BY 4.0 (Our World in Data)
Coverage
78 places, 972 data points, 2008–2023
Last refreshed

Number of people working in tourism-related industries per 1,000 people in the country's population.